The team includes principal investigators from UMass Lowell, UMass Boston, the Boston Museum of Science, and Texas State University.  The project is funded by a grant from the National Science Foundation.  

Education can happen in unexpected places, especially with the growing prevalence of smartphones. So for 14 months spanning across parts of 2013 and 2014, the team explored new ways to share science with the public using “out of home media” by combining posters and placards on the T (Boston’s public transit system) with online resources, social media, and physical exhibits and events around the city. In designing our out-of-home media products, we chose to focus on climate change, one of the most important and challenging issues of our time. consisted of an educational campaign and research about it. As educators, our goals were to interest people in climate change, represent clearly and accurately what science has revealed, and help us all think for ourselves. We cared about providing the best information science can offer, but we also recognized that science alone does not answer every question decision-makers must consider, especially when the choices involve trade-offs. As researchers, we aimed to learn about the potential of out-of-home multimedia to foster science learning. We hope you learn from and enjoy our project.